PROJECT
Leitner Poma
Leitner-Poma of America offers a complete line of cable transport systems, including surface lifts, chairlifts, gondolas, urban transport, trams, inclined elevators, and industrial trams.
Project: Leitner Poma
Project Date: 2010
Overview:
Leitner Poma was looking to update their logo but wanted it to fit within their other brands. Initially they wanted to try using their existing logo mark but updating the color to red and new typography. Ultimately the typography stayed inline with their other brand items and a new mark was made.
Applied Services:
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Brand Identity
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Graphic Design
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Custom Print Design
01
Brand Identity Design
I explored several design options before finalizing the look. Initially, I combined the Poma logo and tried a cable icon, but they preferred a distinct, unique design.
02
Custom Pocket Folder
Once the logo was created a new marketing piece was needed to provide information but also be able to include onesheets of specifics for individual projects. I created a custom tri-fold pocket folder with custom die-cut mountian folder and metallic colors.
03
Custom Pocket Folder Interior
Folder design to be visually exciting as a brochure but able to hold one sheets of project pricing and information. Custom die-cut pocket cutout in the shape of the mountains.
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