PROJECT
Ned's Home
Your One-Stop Shop for Exterior Home Services
Employer: GROWL Agency
Project Date: 2023
Platfrom: HubSpot
Overview:
As Ned Stevens Gutter Cleaning expanded through acquisitions and broadened its offerings to include a full suite of outdoor home exterior services, a new name and brand identity were needed to reflect the evolution. The GROWL team led a complete rebrand—from naming and visual identity to developing comprehensive brand guidelines. With the new direction in place, I redesigned the website to showcase the full range of services now offered under the Ned’s Home brand, ensuring each segment was clearly represented and easy to navigate.
Applied Services:
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Planning & Strategy
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UI/UX Design
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HTML & CSS
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Custom HubSpot Theme
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Custom HubSpot Templates
The Transformation
Before
After
01
Design Process
A comprehensive strategy was essential for this project—from site architecture and content planning to SEO and user workflows—to ensure a smooth, clear transition from Ned Stevens to Ned’s Home for both new and existing clients.
02
Final Design
Building on the approved strategy, I designed a custom header system that supports unique colors and logos for each of the brand’s service lines—while maintaining a cohesive visual identity. Users can now easily explore all available services, request quotes online, and quickly find out where Ned’s Home operates.
03
Responsive & Mobile Design
For any customer-focused service, mobile usability and navigation are key. Several customizations were implemented to ensure a seamless and intuitive mobile experience.
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