PROJECT
Downtown Grand Junction
The heart of Colorado's Grand Valley
Employer: GROWL Agency
Project Date: 2021
Platfrom: Wordpress
Overview:
The Downtown Grand Junction team wanted a modern, dynamic site that featured engaging video content, an easy-to-navigate events calendar, and a business portal for updating and managing listings. With these goals in mind, we set out to design a site that checked all the boxes and enhanced the user experience.
Applied Services:
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Planning & Strategy
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UI/UX Design
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Custom CSS
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SEO Strategy
The Transformation
Before
After
01
Design Process
Creating a wireframe allowed me to clearly define and plan the website’s information hierarchy. The original navigation was difficult to use, so I introduced a double navigation system that significantly improved usability. I also developed a site map to illustrate the revised structure and content flow—consolidating unnecessary pages to streamline the user experience.
02
Final Design
A comprehensive site wireframe was developed to optimize the user flow, followed by a high-fidelity design with detailed specifications for the development team. While I contributed to the finer details with CSS, the development team handled the major implementation and construction of the site.
03
Responsive & Mobile Design
A complete set of mobile designs was crafted and handed off to the development team, ensuring the creation of a seamless and optimized mobile experience.
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